STUDENT INTERNATIONAL
BUSINESS COUNCIL
The University of San Diego's Student International Business Council student organization, SIBC for short, was asked by an alumni, Eric Waldstein, to create a marketing strategy to attract more substitute teachers to work for his Chicago based company, Charter Substitute Teacher Network (CSTN).
Background
RESEARCH
PLAN
PRESENT
REVISE
RESEARCH
Increase in Female Teachers
More Minorities, Less Caucasian/White Teachers
Increase in Younger Teachers
SURVEY
A survey sent to over 100 professors from multiple universities in the Chicago area allowed us to have a clearer understanding of what our target audience should be and how to build a strategy that will have the most reach.
Job Search Platforms
Social Networks Used
Age Range
RESULTS
PLAN
EXECUTION OF MARKETING CAMPAIGN
With a budget of $4000, we wanted to use every single cent of that to its full potential.
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$500 for A/B testing for Facebook and LinkedIn
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Run for two weeks or until budget is out​
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Referring to our research, we allocated the rest of the budget to advertisements.
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Facebook - $1500
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LinkedIn - $800
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Google Ads - $700
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Handshake - Free
PRESENT
My team was asked to present our campaign at CSTN's Chicago office. We flew for a business trip. Some footage and photos are shown below by yours truly.
MY SAMPLE ADS
google ads
(click ad to enlarge)
REVISE
MY REVISED LOGO
Although Eric loved the concept and idea of the logo that Notre Dame's SIBC designed and proposed, he wanted a logo that represents the company more clearly.
old logo (Notre Dame's Design)
revised logo (My Design)
USD SIBC is still revising the marketing campaign with the input of Eric in mind. Although this type of project is the first for many of the team, we are continuing to strive for the best that we can give to the client. We have a lot to learn from this project. What was shown above was just the beginning.